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Countering misleading health information
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Selling Sickness conference
Announcements
Seminário folheto: Épossível fazer melhor! (We can do better!), Porto,Portugal Oct 11
Conference Update: Quality information for quality use of medicines, Kazan, Russia, 15-16 Oct, 2010
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Endorsements for Selling Sickness conference
Book: Misinformed Consent - Women’s Stories About Unnecessary Hysterectomy
“Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.
The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.”
- Pierre R. Garai (advertising executive) 1963
The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.”
- Pierre R. Garai (advertising executive) 1963