Healthy Skepticism AdWatch (USA)
AdWatch illuminates the logical, psychological and pharmacological techniques used in drug advertisements.
October 2009
Amylin and Eli Lilly’s Byetta® (exenatide injection) for type 2 diabetes
This advertisement is promoting a drug for type 2 diabetes on the basis of a surrogate outcome assessed in unpublished trials, and as an off-label treatment for overweight and obesity.