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Healthy Skepticism
Countering misleading health information
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Healthy Skepticism AdWatch (Italia)

AdWatch svela gli strumenti di logica, psicologia e farmacologia utilizzati nella pubblicità dei farmaci (AdWatch illuminates the logical, psychological and pharmacological techniques used in drug advertisements.)

settembre (September) 2009

Lescol (fluvastatin) from Novartis

Il doppio messaggio della pubblicità.
(Double meanings in drug advertising.)

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dicembre (December) 2006

Avelox (moxafloxacin) from Bayer

"Use the best first". Come l'industria farmaceutica disinforma i Medici di Famiglia: un esempio a proposito di terapia antibiotica delle alte vie respiratorie
("Use the best first". How family doctors can be misled by drug companies: an example concerning antibiotic therapy for upper respiratory tract infections.)

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“You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.”
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.