Healthy Skepticism AdWatch

AdWatch illuminates the logical, psychological and pharmacological techniques used in drug advertisements.

There are AdWatch issues about advertisements published in the following countries:

Australia Italy USA

The most recent AdWatch is:

October 2009, USA: Amylin and Eli Lilly’s Byetta® (exenatide injection) for type 2 diabetes This advertisement is promoting a drug for type 2 diabetes on the basis of a surrogate outcome assessed in unpublished trials, and as an off-label treatment for overweight and obesity. Read More

All AdWatch issues:

2009 October, USA: Amylin and Eli Lilly’s Byetta® (exenatide injection) for type 2 diabetes

2009 September, Italy: Lescol (fluvastatin) from Novartis

2007 August, Australia: Criticism of Adwatch on Avandia (rosiglitazone)

2007 June, Australia: Celebrex (celecoxib) from Pfizer

2007 March, Australia: Avandia (rosiglitazone) from GlaxoSmithKline

2006 December, Italy: Avelox (moxafloxacin) from Bayer

2006 September, Australia: Efexor Tetrapack (venlafaxine) from Wyeth

2006 July, Australia: Lipidil (fenofibrate) from Solvay/Fournier

2006 April, Australia: Estelle-35ED (cyproterone-oestradiol) from Douglas

2004 August, Australia: Feedback on Micardis Plus (telmisartan plus hydrochlorothiazide) from Boehringer Ingelheim

2004 June, Australia: Micardis Plus (telmisartan plus hydrochlorothiazide) from Boehringer Ingelheim

2004 April, Australia: Dialogue on Nexium (esomeprazole) from AstraZeneca

2004 March, Australia: Feedback on Augmentin (amoxicillin with potassium clavulanate) from GlaxoSmithKline

2004 February, Australia: Augmentin (amoxicillin with potassium clavulanate) from GlaxoSmithKline

2003 December, Australia: Feedback on Nexium (esomeprazole) from AstraZeneca

2003 October, Australia: Nexium (esomeprazole) from AstraZeneca